Paul Hünermund is an Assistant Professor of Strategy and Innovation at Copenhagen Business School. In his research, Dr. Hünermund studies how firms can leverage new technologies in machine learning and artificial intelligence for value creation and competitive advantage. His work explores the potential for biases in organizational decision-making and ways for managers to counter them. It thereby sheds light on the origins of effective business strategies in markets characterized by high technological competition and the resulting implications for economic growth and environmental sustainability.
To study the determinants of firm innovation activities and performance, his research builds on ideas from various disciplines, including economics, business strategy, game theory, and psychology. Furthermore, it employs a range of methods from econometrics, machine learning, and the field of causal inference. Dr. Hünermund’s work provides policymakers insights on how to optimally design public R&D support schemes, which he has communicated widely in consulting projects and keynote addresses to the European Commission, the German Federal Ministry of Research and Education, and the OECD. He co-founded causalscience.org, a platform for fostering knowledge exchange between industry and academia on topics related to causal data science.
His research has been published in the Journal of Management Studies, the Econometrics Journal, Research Policy, Journal of Product Innovation Management, Organizational Research Methods, MIT Sloan Management Review, and Harvard Business Review, among others. He serves on the editorial board of the Journal of Causal Inference and the executive team of the Technology and Innovation Management (TIM) division at the Academy of Management. Dr. Hünermund pursued his studies in economics at the University of Mannheim, HEC Lausanne, and NYU Stern School of Business. He holds a Ph.D. in business economics from KU Leuven in Belgium. His contributions and commentary have been featured in renowned publications such as the Economist, the Wall Street Journal, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Politiken, and Neue Zürcher Zeitung. Additionally, he was honored as one of the “top 40 under 40” by Capital Magazine in 2021.
Personal Links:
Email: phu.si@cbs.dk
Paul Hünermund, Ph.D. 